Playcut AIHow to Use Playcut AI — Getting Started Guide
A step-by-step walkthrough for creating AI actors, generating UGC videos, and producing AI images with Playcut AI — from signup to your first export.
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Learning how to use Playcut AI takes less than 10 minutes. The platform is built for speed — you can go from creating your first AI actor to exporting a finished UGC video in a single session, with no video editing experience required.
This Playcut AI tutorial walks you through every step: signing up, creating persistent AI actors, generating videos, producing images, and exporting content ready for your ads and social channels. Whether you are a marketer building ad creative, a founder creating product demos, or an agency scaling content production, this guide covers everything you need to get started.
What Is Playcut AI?
Playcut AI is an all-in-one creative toolkit for generating AI actors, UGC-style videos, and high-fidelity images. It combines video generation, image creation, and persistent AI actor technology into a single platform — so you do not need to switch between multiple tools to produce marketing content.
What makes Playcut AI different from other AI UGC tools is persistent AI actor identity. When you create an AI actor in Playcut, that character looks identical in every single video you generate — the same face, the same features, the same recognizable presence. No other platform offers this level of consistency.
AI Actors
Create persistent digital characters with consistent identity across unlimited video generations.
Video Generation
Generate UGC-style videos from text prompts or scripts with natural lip-sync and expressions.
Image Creation
Produce high-fidelity product photos, marketing visuals, and lifestyle images with AI.
Step 1: Create Your Playcut AI Account
Getting started with Playcut AI takes under two minutes. The platform offers a free tier — no credit card required — so you can start creating immediately.
- 1.
Go to playcut.ai
Open playcut.ai in your browser and click the sign-up button.
- 2.
Create your account
Sign up with your email address or use Google/social login for faster onboarding. You will receive instant access to the dashboard.
- 3.
Explore the dashboard
Once logged in, you will see the main dashboard with three core tools: AI Actors, Video Generation, and Image Creation. Each tool is accessible from the main navigation.
Free to Start
Playcut AI's free tier gives you access to all three core tools — AI actors, video generation, and image creation. You can upgrade to a paid plan later for higher quality outputs, more generation credits, and additional features. See Playcut AI pricing for a full breakdown.
Step 2: Create Your First AI Actor
AI actors are the foundation of Playcut AI. An AI actor is a persistent digital character that appears in your videos with a consistent look and identity. Think of it as your brand's virtual spokesperson — always available, always on-brand, and always recognizable.
- 1.
Navigate to AI Actors
From your dashboard, click on the AI Actors section. This is where you create, manage, and select the digital characters that will appear in your videos.
- 2.
Choose your actor type
You have two options: select from Playcut AI's existing actor library, or create a custom AI actor from reference images. The library offers diverse demographics, ages, and styles. Custom actors let you build a unique character that matches your brand's target audience.
For your first video, we recommend starting with a library actor to see results quickly. You can always create custom actors later.
- 3.
Name and save your actor
Give your actor a name and save them to your actor library. This is your persistent AI actor — they will look identical every time you use them in a video. This consistency is what builds audience recognition over time, the same way a real brand ambassador would.
Why Persistent Actors Matter
Most AI video tools generate a slightly different face every time. Playcut AI's persistent actors maintain an identical appearance across hundreds of videos. This is critical for brands running ongoing ad campaigns — your audience starts to recognize and trust the same character, just like they would with a real spokesperson. Learn more about this in our guide to Playcut AI actors.
Step 3: Write Your Script
The script is the single biggest factor in whether your AI UGC video performs well. A strong script sounds natural, addresses the viewer directly, and delivers value in the first few seconds.
Writing Tips for AI UGC Scripts
- Start with a hook — The first sentence should grab attention. Lead with a question, bold claim, or surprising fact. “I tried every AI video tool on the market and this one changed everything.”
- Write conversationally — Use contractions, short sentences, and direct address (“you”). Read it out loud — if it sounds like a press release, rewrite it.
- Keep it short — Aim for 60-150 words for a 30-60 second video. Shorter scripts produce more natural-sounding delivery.
- End with a CTA — Tell the viewer exactly what to do next. “Link in bio,” “Try it free,” or “Comment below” all work.
- Match the platform — TikTok scripts should feel casual and trend-aware. LinkedIn scripts should be more professional. Do not use the same script everywhere.
Example Script Template
“Okay, so I just found this AI tool that literally creates UGC videos in minutes. You pick an AI actor, write your script, and it generates a video that looks like a real person filmed it. The best part? The same actor shows up in every video — so you can build an actual brand character. I've been testing it for my ads and the results are insane. It's called Playcut AI and you can try it free. Link in bio.”
~80 words, ~30 seconds. Hook → Value → Social proof → CTA.
Step 4: Generate Your AI UGC Video
With your AI actor selected and script ready, generating a video takes just a few clicks. Playcut AI handles the lip-sync, facial expressions, and video rendering automatically.
- 1.
Select your AI actor
Choose the persistent AI actor you created in Step 2 from your actor library.
- 2.
Paste your script
Enter the script you wrote in Step 3. Playcut AI will use this to generate lip-synced speech with natural delivery and facial expressions.
- 3.
Choose your settings
Select the aspect ratio (9:16 for TikTok/Reels, 1:1 for feeds, 16:9 for YouTube), video duration, and any additional options like background or framing.
- 4.
Click generate
Hit the generate button and wait 2-5 minutes. Playcut AI will render your finished video with fully synchronized lip movements, natural facial expressions, and your AI actor delivering the script.
- 5.
Preview and refine
Watch the preview. If you want adjustments, tweak your script or settings and regenerate. The cost per generation is minimal, so do not hesitate to iterate until the result is perfect.
For a deeper look at video generation capabilities, see our Playcut AI video generator guide.
Step 5: Create AI Images
Beyond video, Playcut AI also generates high-fidelity images for marketing, social media, and product pages. The image creation tool uses text prompts to produce visuals — no design skills required.
- 1.
Open the image creation tool
Navigate to Image Creation from your dashboard.
- 2.
Write your prompt
Describe the image you want in natural language. Be specific about the subject, setting, style, and mood. For example: “A professional product photo of wireless earbuds on a marble surface with soft natural lighting.”
- 3.
Generate and download
Click generate, review the results, and download. You can generate multiple variations from the same prompt to find the best option for your use case.
Product Photography
Generate professional product shots without a photographer. Perfect for e-commerce listings, social ads, and landing pages.
Marketing Visuals
Create social media graphics, banner images, and promotional visuals from text descriptions. Match your brand aesthetic in seconds.
Step 6: Export and Use Your Content
Once your video or image is ready, exporting is straightforward. Playcut AI gives you full commercial usage rights on all generated content — no additional licensing required.
| Format | Aspect Ratio | Best For |
|---|---|---|
| Vertical Video | 9:16 | TikTok, Instagram Reels, YouTube Shorts |
| Square Video | 1:1 | Instagram Feed, Facebook Feed, LinkedIn |
| Horizontal Video | 16:9 | YouTube, Website embeds, Presentations |
| Images | Various | Social posts, Product pages, Ads, Thumbnails |
Download your content and use it directly in your ad campaigns, social media posts, product pages, email marketing, or any other channel. All Playcut AI content comes with full commercial rights included.
Video Walkthrough
Watch a full Playcut AI walkthrough showing the platform in action — from navigating the dashboard to generating your first AI UGC video.
The video above covers the complete workflow from start to finish. If you prefer a written walkthrough, keep reading — the steps below provide additional detail and tips not covered in the video.
Playcut AI Tips for Better Results
These tips come from hands-on experience with the platform. Follow them to get the highest quality output from your first session onward.
- 1.
Use the same AI actor across all campaign videos
Persistent actors build recognition. If you are running a TikTok ad campaign, use one actor for the entire campaign so viewers start associating that face with your brand.
- 2.
Generate multiple script variations
Write 3-5 different versions of the same message. Test different hooks, different CTAs, and different tones. AI UGC is cheap enough that you should be testing aggressively.
- 3.
Match the platform's native style
A TikTok UGC video should feel casual. A LinkedIn video should feel professional. Use platform-appropriate framing, language, and aspect ratios.
- 4.
Always add captions to your videos
The majority of social media video is watched without sound. Burned-in captions are essential for performance. Add captions in your editing tool after exporting from Playcut AI.
- 5.
Use image generation for thumbnails and product shots
Pair your AI UGC videos with AI-generated thumbnails and product images. This keeps your entire content pipeline inside one tool and ensures visual consistency across all your marketing assets.
Playcut AI Features Overview
Here is a quick overview of every major feature available on the Playcut AI platform. All features are accessible from the main dashboard.
| Feature | Description | Available On |
|---|---|---|
| AI Actors | Persistent digital characters with consistent identity | All plans |
| Act (AI Actor Videos) | AI actor videos with lip-sync and custom voice | Standard+ |
| Text-to-Video | Generate video from text descriptions | Standard+ |
| Image-to-Video | Animate a starting image into video | Standard+ |
| Text-to-Image | Generate high-fidelity images from prompts | All plans |
| Multi-Reference Image | Combine up to 16 reference images | All plans |
| Voice Tools | 180+ voices, 12 languages, 3-sec voice cloning | Standard+ |
| Playcut Studio | Visual workflow builder for batch production | Standard+ |
| Video Extension | Extend existing videos up to 150 seconds | Standard+ |
For a full breakdown of what each plan includes, visit the Playcut AI pricing page. All plans include a commercial license for generated content.
Frequently Asked Questions
Is Playcut AI free to use?
Yes, Playcut AI offers a free tier that gives you access to AI actors, video generation, and image creation. You can start creating content immediately without a credit card. Paid plans unlock additional features, higher quality outputs, and more generation credits.
How long does it take to generate a video with Playcut AI?
Most videos generate in 2-5 minutes depending on length and complexity. Short UGC-style videos (15-60 seconds) typically render in under 3 minutes. Longer videos or those with complex scenes may take slightly longer.
What are persistent AI actors in Playcut AI?
Persistent AI actors are digital characters that maintain a consistent look, voice, and identity across every video you create. Unlike other AI tools where each generation produces a slightly different character, Playcut AI's persistent actors look identical in every video — making them ideal for building brand recognition like a recurring spokesperson.
Can I use Playcut AI videos for commercial purposes?
Yes, all content generated with Playcut AI comes with full commercial usage rights. You can use your AI-generated videos and images in paid ads, social media, product pages, email campaigns, and any other marketing channel without additional licensing fees.
Do I need video editing experience to use Playcut AI?
No, Playcut AI is designed for users with zero video editing experience. You write a script or prompt, choose your AI actor, and the platform handles the rest — including lip-sync, facial expressions, and video rendering. The interface is intuitive and requires no technical skills.
Start Creating with Playcut AI
50 free credits to try. No credit card required. Create your first AI actor video in minutes.